Sunday, August 31, 2008

Website Architecture Analysis

A web page unless indexed cannot generate any traffic from search engines. Next what matters is the way search engines include pages in their database. Thiscan be considered as the starting point of evaluation for overall search marketing performance.

Search engines might index pages depending on how a site is built and the value it provides to certain audience or visitors. Now the search engines might index thousands of pages, or they might index just one page from a certain website depending on how a site is built and the theme of the site. Search engine spiders crawl the Web and include web pages they find relevant within their search engine index.

Its a belief that about 20% of all material published online is indexed by the search engines. For instance if a website has one thousand pages and if only ten of them are indexed then only 10% of the website is available on search engine results page. Therefore the more pages can be indexed, the more keywords one can compete for. This means if we can index 100% of an website then these pages would represent hundreds, if not thousands, of ways to be found. An web page can not rank in search results if it is not t indexed!

Let us look at some of the architectural items that can impact indexing:

  • Site maps
  • Length of URL
  • Cookies usage
  • Search engine exclusion protocols
  • Site navigation
  • Links at header
  • Links at footer
  • Session ID's
  • Multiple query parameters within URLs
  • Form based navigation
  • Directory structure
  • Content publishing
  • Spider traps
  • Indexing of identical content
  • Robots.txt file
  • Meta tags
  • Content within scripts
  • Links inside scripts
  • Spam characteristics
  • Invisible text
  • Hidden text
  • Hidden text in comment tags
  • In site link flexing
  • Domain name spamming
  • Cloaking
  • Site redirects

Thursday, August 28, 2008

Social Bookmarking Submission Services from Auroinfo

Internet has not only changed the way we live, but it has also changed our perception at the way we look at things. Three decades ago internet was invented with the sole purpose of communicating between various computer terminals. Today, the sole intent of internet is to disseminate information but at the same time it has also become one of the foremost driving forces of a majority of businesses all over the world.


The various businesses have grown over the years and so have the number of internet users. To match the pace of today’s fast changing online trends internet marketing has emerged as the best step forward to present various products and services and search engine marketing(SEM) is one of the brightest emerging stars on the horizon and the components that in turn drive the mechanism of search engine optimization(SEO), which in turn is an integral part of SEM, are directory submissions, social bookmarking submissions, article submissions to name a few among a vast array of other things that constitute the SEO.


But of all the things, social bookmarking is the most interesting and also the most reliable method of link back to the targeted sites. For numerous online users, social bookmarking is a means to store, classify, share and search the relevant sites in the form of bookmarks. So basically social bookmarking helps in storing the favorite web pages with relevant tags/keywords and also to showcase the web pages that have been unseen by other people as yet and also a great way to provide informative links.


When a person becomes the user of a social bookmarking submissions service system, s/he can store a list of internet resources that s/he finds useful in the form of social bookmarks and makes them accessible to the general public. Other users of the same social bookmarking submissions service with similar interests can also sift through and view the links by content, category, or keywords.


One can even have his/her website bookmarked so that it can be readily accessed by other users once your chosen keywords or key phrases are typed in during their searches. This will drive traffic to your site because social bookmarking is one of the best advertising tools that you can use today. Not only that, as the other sites find out the requisite information on your website and if they feel that what you have presented is related to what they are offering, they can also exchange links with you. So it is quite a win-win situation. As a result of using professional bookmarking submission service, the dissemination of the information will be faster and also you will found more easily by prospective clients.


But the most important thing in making social bookmarking effective is that one must make sure that the content on the intended web site has been updated and is useful to others. But as much as we realise the advantages of bookmarking, it is also equally imperative to have a bookmarking site that facilitates the ease of use.


Auroinfo is one such well-knit SEO organization that offers quality bookmarking service that is not only reliable and qualitative but also economical enough to fit your budget. Most of the SEO organizations go for automated way of submissions to save on time and efforts but this might get a job completed in amazingly less time with lesser amount of effort and energy but the automated applications cannot judge the categories and cannot understand the ever-changing search engines. What happens then is your site gets queued up at the wrong places with botched up content. This glaringly reflects the myopic nature of their knowledge about SEO and their failure in understanding the customer’s needs. Not so at Auroinfo which offers manual social bookmarking submission services. With its team of dedicated SEO professionals and reliable resources and over 6 years of hard work behind them to back their credentials along with a high quality list of social bookmarking sites, Auroinfo has certainly stood the test of time. The Social bookmarking submissions service that is on offer has your link being submitted to the relevant categories on qualitative sites that link back to your site after submission and due approval. While carrying out manual submissions to the directories not only a right category judgment is done but it also ensures that your link is submitted properly. This way, not only the link popularity of your site increases but also earns you the trust of the visitors that look for relevant content.


Auroinfo has always dared to stand and be counted amongst its equals. Because at the end of the day it does not matter how many battles you have won, but what matters is how you have won and Auroinfo stands testimony to this very sentence.

Ramnathinfotech :: Bookmarking with Ease and Simplicity

A few decades ago internet was one of the unknown avenues that was being considered as the next big thing in the arena of networking. It has changed the way we live our daily life in a revolutionary way. Not only do we search for information on the internet but also able to stay in touch with our relatives and friends. Today, after social networking, I find social bookmarking to be the next big thing on the Net.


A Social Bookmarking site helps in storing the favorite web pages with relevant tags/keywords, to showcase the web pages that have been unseen by other people as yet and also a great way to provide informative links. Previously, I used to bookmark the relevant sites by using the “bookmark this page” option in my browser but I realized the downside of the process the hard way when I had to be on a different PC that was geographically far from my home PC and I urgently wanted to access a very important resource that I had bookmarked at home. Suddenly it dawned on me that all those bookmarks were stored locally on my PC and there was no way I could access them from such a distance. I came crashing down to earth, quite literally. So I had to call up home and ask my brother to switch on the PC and read out the link to me which not only wasted my valuable time but also unburdened my phone bill by a couple of dollars. Had I stored them online on a social bookmarking site, maybe I would not have been at so much inconvenience at that time. Also if I have a lot of buddies with whom I network a lot on the Net. So I could have easily shared those links with them a long time ago. But anyways, better late than never. I learnt my lessons and when I got back home, I immediately chose a social bookmarking site where I could store all my precious links so that I would not be a harried soul in such situations later on in future.


Ramnathinfotech.com is a social bookmarking site that I found quite suitable for social bookmarking. It’s a very simple bookmarking site with no hassles of submissions unlike several other sites where one may have to install the toolbars or search for the relevant options to get their site submitted. Also a user can type in his/her customised keywords for reference which makes their search easier.


As much as I realised the advantages of bookmarking, I also felt it equally important to have a bookmarking site that facilitates the ease of use and I found ramnathinfotech to be quite a revelation for all of its simplicity and ease. Hope you have an enjoyable stay at ramnathinfotech.com.

Welcome to Auroinfo Blog with SEO Discussion and Updates

Welcome to the 1st blog from Auroinfo. It was in my mind since early 2002 to start a blog but I never got an opportunity to start that. After I got an opportunity, I thought let me directly do it on one of the existing domains of auroinfo.

Well my idea of this blog is to use it as a knowledge and resource sharing place for SEO hunts. I will invite some of my talented contacts and will ask them to post their SEO Discussions and knowledge about SEO updates on this blog which can be commented by people leading to a resourceful place.

I am not too sure as to how it will go and what will be the future of this blog. Lets see where it goes :)

Best Regards
Dwarika